XAG Brand Development Manager

March 17, 2026
Менеджер з розвитку бренду XAG
Published on  Updated on  

DroneUA is an international systems integrator of unmanned technologies and one of the drivers of technological change in Ukraine’s agricultural sector. In partnership with XAG — a global leader in agricultural robotics — the company has already integrated solutions that are being used across millions of hectares of Ukrainian farmland.

As part of DroneUA’s expansion, we are seeking an XAG Brand Development Manager who will be responsible for systematically promoting and strengthening the brand’s position in the Ukrainian market.

About the Role

This is not a classic sales role, nor is it traditional marketing. This position is for a specialist who views the brand as a distinct business unit within the company, works at the intersection of product, market, sales, and communications, and understands how a technology brand scales in the market.

Area of Responsibility

Brand Development:

  • developing the XAG brand in the Ukrainian market;
  • shaping and strengthening the brand’s positioning;
  • initiating marketing activities, presentations, and product demonstrations.

Sales and Market:

  • responsibility for the sales volume of the brand’s products;
  • working with the sales team to develop sales channels;
  • developing the partnership and distribution model.

Product Management:

  • helping the market understand the value of XAG technologies;
  • preparing demo materials, case studies, and presentations for clients;
  • managing demonstrations, product presentations, and implementation case studies.

Product Turnover:

  • monitoring product turnover for the brand;
  • managing inventory and planning;
  • ensuring product movement through the market.

Role KPIs

  • brand sales volume;
  • development of sales channels;
  • product turnover rate;
  • brand recognition in the market.

Who We Are Looking For

A specialist who:

  • is results-oriented, not just process-oriented;
  • strives to have a real impact on the business;
  • collaborates effectively with different teams;
  • makes decisions quickly;
  • is not afraid of responsibility.

A Plus

  • experience working with equipment, agricultural, or technology products;
  • experience in brand or product line development.

What You’ll Get

  • the opportunity to work with one of the most technologically advanced agricultural drone brands in the world;
  • real influence on the development of the international XAG brand in the Ukrainian market;
  • the chance to work in a team that implements innovation in real production processes;
  • a modern office in Kyiv, near Vasylkivska metro station.

Work schedule: Monday through Friday, 9:00 AM–6:00 PM.

Why This Role Matters

The agricultural sector is changing rapidly. Technology, autonomous systems, and agricultural drones are becoming the new standard in farming. XAG is one of the brands shaping this future.

If you are eager to help strengthen Ukrainian agriculture through the modern technology brand XAG, please leave your details via the contact form or send your resume with the subject line “XAG Brand Development Manager” to hr@drone.ua.

Published on  Updated on  

DroneUA is an international system integrator of unmanned solutions and robotics.

On the market of Ukraine and Eastern Europe, the DroneUA group of companies is the largest importer and distributor of leading drone manufacturers in the world and represents technological solutions from the brands XAG, EcoFlow, Pix4D, Parrot, Chasing, DroneDeploy, AgroCares and others.

The group of companies has its own engineering, production and service divisions, as well as an open data processing center. Technological solutions presented by DroneUA are used on more than 4 million hectares of cultivated areas of Ukraine. According to the results of the 2021 and 2022 agricultural seasons, more than 2.2 million hectares were protected with drone sprayers from DroneUA.

DroneUA is among the top three most innovative businesses in the agricultural sector of Ukraine according to FORBES and among the twenty most innovative enterprises of Ukraine.

The group of companies continues to expand the list of technological brands that it presents on the Ukrainian market, and is active in agriculture, the oil and gas industry, as well as in the fields of energy, geodesy and topography.

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