The third day of the Ukrainian Pavilion’s work at Consumer Electronics Show 2026 in Las Vegas was focused on building practical mechanisms of cooperation with the U.S. technology ecosystem. The Ukrainian Pavilion teams took part in a series of meetings with representatives of U.S. companies as part of the Meet & Greet with U.S. Companies program at the International Business Center (IBC) — CES’s official space for economic and technology diplomacy, where the foundations for partnerships are laid, industry scenarios for technology integration are discussed, and pathways to entering the U.S. market are defined.
The meetings were held with the participation of the U.S. Commercial Service in Ukraine and the U.S. Embassy in Ukraine, which strengthened the institutional dimension of the dialogue and ensured a structured format of interaction between Ukrainian innovators and potential American partners. It is precisely this architecture of work — the combination of business, institutions, and international networks — that turns CES into an environment where technologies become an instrument of long-term economic cooperation.
“Ukrainian technologies are no longer looking for a place in existing markets — they are increasingly taking part in creating new industrial formations. We are not talking about exporting products, but about co-designing systems: from building engineering logic to creating full-fledged operating models. It is in formats like the International Business Center that it becomes clear who is able to think at the level of the global economy,” said Valerii Iakovenko, co-founder and managing partner of DroneUA.
At the center of the third day’s discussions were applied areas of cooperation: integrating Ukrainian technology solutions into U.S. supply chains and service models, testing products in the format of joint pilots, as well as building an operational presence in the U.S. market. For Ukrainian teams, this means a shift from showcasing technologies to concrete business tracks — negotiations with potential customers, integrators, distributors, and corporate partners.
«We see strong interest in Ukrainian solutions precisely from those players who are looking for solutions that are ready for implementation. The Meet & Greet at the International Business Center is an environment where it becomes clear whether a technology is ready to operate in the real economy, be embedded into existing industrial processes, scale, and meet the requirements of the global market. Year after year, we see that Ukrainian teams are increasingly meeting these criteria,» emphasizes Oleksandra Afanasieva, Chief Producer of the Ukrainian Pavilion at CES and Strategic Advisor to DroneUA.
For the Ukrainian Pavilion, the work at the International Business Center became a logical continuation of the exhibition in the Global Pavilions area, allowing a transition from public presence and ecosystem presentation to closed-door negotiations, where the frameworks for potential partnerships and projects are formed.
«The DroneUA team is deliberately building the Ukrainian Pavilion’s participation as an integrated process, taking into account the importance of both showcasing technologies and conducting institutional and business dialogues. Global Pavilions and the work at the International Business Center are elements of a single strategy that enables Ukrainian companies to move from visibility to substantive participation in global technological and economic processes,» summarized Olena Hutsul, Coordinator of the Ukrainian Pavilion and Head of Strategic Communications at DroneUA.
The Ukrainian Pavilion at CES 2026 brought together teams of different scale and specialization to present Ukraine as an integrated technology ecosystem: from applied engineering solutions and systems integration to new products at the intersection of AI and manufacturing technologies. The pavilion included mature companies DroneUA | Futurology, BEETLESS, VATAG, N-IX, and FarmFleet, as well as startups 3D UTU, DOZOR AI by VARTA, HEFT, Ovul, Tykho Electronics, Shapid AGV – Robotic Platform, Sirocco Energy, and Lanka Robotics.
The engagement formats at the International Business Center during the third day of the Ukrainian Pavilion’s work laid the foundation for further negotiations, the development of joint pilot projects, and localization scenarios, which will continue in the format of follow-up talks after the exhibition ends. For Ukrainian companies, this means expanding international presence through long-term partnerships, and for Ukraine, strengthening the role of technology as an instrument of economic interaction and global integration.
The Ukrainian Pavilion at CES 2026 is organized by DroneUA in partnership with the Ministry of Digital Transformation of Ukraine and the Ukrainian Startup Fund, with the support of the Consulate General of Ukraine in San Francisco, the U.S. Commercial Service in Ukraine, and the Ukraine–Moldova American Enterprise Fund.
