The fourth day of the Ukrainian pavilion's work in the post-CES phase: recording results and scaling contacts

January 12, 2026
Четвертий день роботи Українського павільйону у after-CES фазі: фіксація результатів та масштабування контактів
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he fourth day of the Ukrainian Pavilion’s work at the Consumer Electronics Show 2026 in Las Vegas became a point of strategic consolidation of results and a transition to a new stage of engagement with international markets. At this stage, CES ceases to be an exhibition in the classical sense and transforms into a platform for post-exhibition decisions, long-term partnerships, and the systemic integration of technologies into global economic processes.

The Ukrainian Pavilion operated in a mode of in-depth expert discussions, media interviews, and internal coordination of next steps. International media focused not only on Ukraine’s presence within the Global Pavilions area, but on the practical dimension of Ukrainian technologies — their readiness for scaling, integration, and operation in complex industrial environments.

 

This level of attention became a logical outcome of the Pavilion’s four days of work, which brought together mature technology companies DroneUA | Futurology, BEETLESS, VATAG, N-IX, FarmFleet and ambitious innovative start-ups 3D UTU, DOZOR AI by VARTA, HEFT, Ovul, Tykho Electronics, Shapid AGV – Robotic Platform, Sirocco Energy and Lanka Robotics.

Together, the teams formed a cohesive cross-section of Ukraine’s technology ecosystem, showcasing solutions ranging from engineering and software platforms to autonomous systems, robotics, AI solutions, and applied innovations ready to operate in global markets.

 

“For our team, CES 2026 is a tool for building a new architecture of international engagement for Ukrainian technologies. We deliberately invest in formats that allow Ukrainian companies to move from demonstration to systematic work with global partners — from pilots and joint developments to localization and scaling. This is exactly how a country’s long-term technological presence in the world is formed,” emphasizes Valerii Iakovenko, Co-founder and Managing Partner of DroneUA.

For the second time, Ukraine presented a Ukrainian Pavilion within the Global Pavilions framework. A key achievement of this year’s participation was that the Ukrainian Pavilion brought together mature companies and startups — among national technology ecosystems that are shaping the logic of industrial development for years to come. For institutional partners, this became an important strategic reference point.

 

“Ukrainian founders have world-class technologies to offer, and Ukraine is ready for deeper integration into global markets. At the same time, this platform enabled the Ministry of Digital Transformation of Ukraine to lay the foundations for stronger international cooperation, new technological partnerships, and long-term collaboration between countries,” noted Olha Prudka, Head of International Strategic Partnerships (Diia.City Project Office), Ministry of Digital Transformation of Ukraine.

The final day also became a moment of reflection for the startup track of the Ukrainian Pavilion — as part of an ecosystem shaping the next wave of technological development.

“International exhibitions like CES go beyond showcasing technology. They help startups increase visibility, build valuable connections, and engage with potential partners, clients, and investors. At the same time, they provide a powerful opportunity to present Ukraine’s innovation ecosystem as a whole — demonstrating the resilience, ambition, and rapid progress of Ukrainian founders, even amid war. We are grateful to our all partners for their support and proud of the startups representing Ukraine as part of this delegation,” shared Anna Motrych, Project Manager at the Ukrainian Startup Fund.

 

Summarizing the work of the Ukrainian Pavilion, the fourth day of CES 2026 clearly outlined the next logic of actions: a transition to the after-CES phase, within which contacts will be processed, joint projects launched, new partnership models formed, and the presence of Ukrainian technologies in international markets expanded.

“We see our role in turning global events into an infrastructure of opportunities for Ukrainian companies and creating an environment of long-term impact for them. CES is the entry point. Then systematic work begins within joint tracks with partners: negotiations, pilots, local integrations, and contracts. In this format, Ukrainian technologies systematically take their place on the global map. Our team is grateful to the partners who, together with us, are shaping the future of Ukraine’s technology ecosystem even across the ocean,” summarized Oleksandra Afanasieva, Chief Producer of the Ukrainian Pavilion at CES and Strategic Advisor to DroneUA.

 

The Ukrainian Pavilion at CES 2026 was organized by DroneUA in partnership with the Ministry of Digital Transformation of Ukraine and the Ukrainian Startup Fund, with the support of the Consulate General of Ukraine in San Francisco, the U.S. Commercial Service in Ukraine, and Ukraine-Moldova American Enterprise Fund.

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DroneUA is an international system integrator of unmanned solutions and robotics.

On the market of Ukraine and Eastern Europe, the DroneUA group of companies is the largest importer and distributor of leading drone manufacturers in the world and represents technological solutions from the brands XAG, EcoFlow, Pix4D, Parrot, Chasing, DroneDeploy, AgroCares and others.

The group of companies has its own engineering, production and service divisions, as well as an open data processing center. Technological solutions presented by DroneUA are used on more than 4 million hectares of cultivated areas of Ukraine. According to the results of the 2021 and 2022 agricultural seasons, more than 2.2 million hectares were protected with drone sprayers from DroneUA.

DroneUA is among the top three most innovative businesses in the agricultural sector of Ukraine according to FORBES and among the twenty most innovative enterprises of Ukraine.

The group of companies continues to expand the list of technological brands that it presents on the Ukrainian market, and is active in agriculture, the oil and gas industry, as well as in the fields of energy, geodesy and topography.

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