The Ukrainian pavilion at CES 2025 is a joint initiative of leading technology companies DroneUA and Mosqitter, which brought together powerful Ukrainian businesses that develop and produce advanced solutions in the field of innovative technologies within the framework of the largest consumer electronics event - Consumer Electronics Show in Las Vegas (USA), January 7-10, 2025, with the support of the Consulate General of Ukraine in San Francisco, the Ukrainian Venture Capital and Private Equity Association (UVCA) and the Diia.City United business community.
Under the auspices of Fleet Of Millions, a global initiative to promote Ukraine as a reliable partner in innovation, which provides a unique launching pad for innovators in the field of unmanned technologies and access to one of the world's largest robotics ecosystems, companies such as: DroneUA, Mosqitter, FarmFleet, SkyFall, HOWCOW, LUAZ Care, SoftEngi, BlueBird, Ecofactor and Futurology presented unique developments in the field of the latest unmanned aerial systems, modern solutions for people with disabilities, digital transformation technologies, and artificial intelligence.
Ukraine's participation with its own pavilion is a bid for global leadership, proving that Ukrainian technologies are competitive, promising and ready to integrate into global markets alongside well-known global players.
History of the Ukrainian pavilion
The history of the Ukrainian pavilion began in 2024 with DroneUA's vision of a comprehensive representation of the Ukrainian tech ecosystem on the international stage and found its origins in the global Fleet Of Millions initiative. Jointly organised with Mosqitter, the global Consumer Electronics Show, which has been a key event bringing together leading tech developers from all continents for more than half a century, presented the first-ever independent Ukrainian pavilion, which included companies that have gone from young promising startups to mature and influential businesses.
For five years in a row since 2020, Ukraine has been represented at СES exclusively in the startup zone and with the support of donor programmes and structures, where it shared its experience and sought investment. However, in 2025, Ukrainian companies took part in СES as a full-fledged player in the global pavilion alongside large-scale global companies.
The direct founders and organisers of the Ukrainian Pavilion were:
- Valerii Iakovenko, co-founder and managing partner of DroneUA, Futurology and FarmFleet.
- Olga Diachuk, co-founder and COO of Mosqitter.
- Anastasiia Romanova is CEO and co-founder of Mosqitter.
Oleksandra Afanasieva, co-founder of BEETLESS startup and Futurology, DroneUA, is the co-founder, chief producer and director of the Ukrainian pavilion.
Global initiative Fleet Of Millions
The creation of the global Fleet of Millions initiative was the starting point for Ukraine's high-quality representation in the serious competitive environment of global technology giants. The unique launchpad for innovators in the field of unmanned technologies provides access to one of the world's largest ecosystems for robotics development and includes manufacturers of off-the-shelf drone and robotics solutions, component manufacturers, and professional teams engaged in specialised industrial applications of technologies.
The project promotes and expands the Ukrainian market for unmanned technologies and innovations, allowing Ukraine's experience to be used to create production facilities in other countries and integrate developments in world markets with an expanded global presence on other continents. The initiative is an important link in the bilateral development of technology partnerships between Ukraine and the United States.
Fleet Of Millions participates in various events and initiatives aimed at supporting and expanding its ecosystem, creating innovation hubs and training centres to train qualified robotics specialists. This is what helps to strengthen Ukraine's position as a global leader in robotics, steadily attracting new members and partners to expand its reach and Ukrainian influence.
Teams participating in the Ukrainian pavilion
Among the pioneers at СES who presented the developments of domestic engineers and the Ukrainian ecosystem in Las Vegas:
DroneUA: a leader in providing integrated drone solutions for agriculture, infrastructure and energy, DroneUA is revolutionising the way industries operate with advanced drone technology.
Mosqitter: is a women-owned technology company that develops innovative mosquito traps that protect people and the planet from harmful chemicals. The company's mission is to accelerate the development and widespread adoption of smart, eco-friendly pest control solutions by reducing the use of chemicals to preserve the environment.
FarmFleet: a specialised online platform designed to optimise business processes in the fast-growing market of services provided by drones and the service business in agriculture in general.
SkyFall: is a Ukrainian company specialising in the development of advanced unmanned aerial systems to solve modern technical problems in various industries. The company focuses on creating innovative solutions to improve processes and optimise resource use.
HOWCOW: developer of innovative solutions for small and medium-sized dairy farms, including a comprehensive software and hardware platform that helps farmers increase productivity, reduce costs and ensure animal health.
LUAZ Care: developer of the world's only electric vehicle for people with disabilities that allows driving directly in a wheelchair, called LUAZ Care. The company has already started production of the electric vehicle.
SoftEngi: an international technology consultancy specialising in generative AI strategies and solutions, backed by a strong track record in software development to deliver end-to-end digital transformation programmes for leading companies around the world.
BlueBird: is an inventor, developer and manufacturer of advanced technologies and innovations in the field of drone technology, electronic warfare (EW) systems, anti-drone systems, signal amplifiers, ground relay stations (drone control stations) and other technical devices.
Ecofactor: the company builds and maintains charging stations for electric vehicles, promoting green energy, sustainable transport and environmental protection. The devices are fully developed and manufactured in Ukraine.
Futurology: the American division of DroneUA, which innovates at the intersection of technology and future trends. Developing cutting-edge solutions, Futurology redefines the possibilities of unmanned and robotic technologies.
The selected businesses are bound by a common value system based on continuous development, improvement, engagement of innovative technologies, and strengthening of Ukraine's economic resilience. In particular, the companies have the highest expertise and represent the drone and energy ecosystem, as well as the alternative energy sector.
Achievements of the Ukrainian Pavilion
The first day of СES featured the grand opening of the Ukrainian Pavilion with the participation of Gary Shapiro, President and CEO of the Consumer Technology Association (CTA), CEO and producer of CES, who expressed support for Ukrainian innovations and presented the Ukrainian delegation with his own book Pivot or Die. In response, the Ukrainian team presented Ukrainian Faces of War, a photographic record of stories and moments in the lives of people in Ukraine during the war.
Consul General of Ukraine in San Francisco Dmytro Kushneruk also took part in the opening ceremony, emphasising the importance of strengthening ties between the US and Ukrainian markets and supporting domestic companies in the global economy.
The second day of the Ukrainian pavilion at CES was marked by active cooperation with the global media. Numerous visits by representatives of news agencies to the Ukrainian stands demonstrated the high interest of the international community in domestic developments and innovations. A number of business publications were particularly interested in the possibilities and prospects of using drones and robotics in US agriculture, based on the unique experience of Ukrainian farmers. Thanks to the active development of the drone industry in Ukraine since 2013, the country's industrial use of drones is among the top 10 global markets in this area. As for agriculture, Ukraine is confidently ranked as a global leader, demonstrating unique approaches to the integration of drones at all levels of agricultural production.
The third day was the equator of the Ukrainian Pavilion's achievements, which identified new partnerships and finalised agreements that will bring new investments to Ukraine. The Ukrainian pavilion was in the focus of attention of delegations specialising in demonstrating innovations in various industries. The international community was particularly interested in drones developed and produced by Ukrainian engineers.
- DroneUA was one of the 6 most innovative companies from all over the world represented at CES 2025 and was honoured to present its projects on the stage of the Japanese Pavilion, organised by the Japan External Trade OrganizationJETRO. This opened up new prospects for expanding the partnership to the US market.
- Mosqitter received numerous requests for cooperation due to the presentation of the company's innovative mosquito control product, which is particularly relevant in light of the recent outbreaks of Zika and West Nile viruses in the United States.
- FarmFleet and HOWCOW confirmed the trend towards sustainable development in agri-tech and agricultural innovation, demonstrating Ukraine's in-depth expertise and strong position in this area.
- SoftEngi presented its Software-as-a-Service platform, which is an effective solution for teams seeking grant support. Its integration with US accelerators has opened up new opportunities for cooperation with the US government and prospects for partnership between the two countries in general.
- Ecofactor presented an interactive charging station for electric vehicles, which aroused great interest among visitors and media representatives alike. The demonstration of the development became one of the most visited moments of the pavilion.
- LUAZ Care presented a unique development - an electric vehicle for people with disabilities with an integrated wheelchair for drivers, which provides autonomous movement for users and high price competitiveness in the global market.
The fourth day of the event was the final stage in establishing Ukraine as a global player in the innovation market.
- DroneUA presented its experience in the integration and development of innovative solutions, including robotics and unmanned technologies, live on CES Broadcasting Network. In particular, the focus was on the Ukrainian phenomenon of technology market development: how the company managed to overcome the path from a young market to a reliable partner capable of fulfilling orders of any complexity and offering a full production cycle in a short time.
- Mosqitter took part in the casting for the popular American television project Shark Tank at the Venetian Expo exhibition centre, where he presented his business idea to a group of well-known investors who are real business sharks.
- FarmFleet which has become a full-fledged scalable business, was admired by one of the world's leading media brands, Forbes, where in an interview with the publication he explained how he manages to optimise business processes in the fast-growing market of services provided by drones and agricultural services.
BEETLESS, a partner startup of DroneUA and Mosqitter, which was presented in the startup zone at Eureka Park at CES 2025, took part in an online pitch on the CES Broadcasting Network, where it presented an innovative development in safe, non-chemical pest control that helps farmers around the world grow sustainably and profitably. The decision clearly demonstrated Ukraine's potential in creating sustainable agricultural technologies that can overcome modern challenges in the global agricultural industry.
Special thanks to the partners of the Ukrainian Pavilion - the Diia.City United business association, the Consulate General of Ukraine in San Francisco, and the Ukrainian Venture Capital and Private Equity Association (UVCA). for supporting the initiative and promoting the development of the Ukrainian tech ecosystem.
