Over its 10 years of operation in the Ukrainian agricultural market, DroneUA has gained unprecedented experience in implementing unmanned solutions for agriculture, making a real breakthrough in precision agriculture not only in Ukraine but also internationally. The company's achievements, highly valued by both practitioners and scientists, were included in the academic monograph Marketing Communications: Innovations and Modern Trends.
DroneUA co-founder and managing partner, Valerii Iakovenko, and DroneUA strategic communications advisor, Oleksandra Afanasieva, co-authored a research paper that includes a section titled “Innovations in Marketing Communications: A Case Study of DroneUA's Experience in Agricultural Robotics.” Thus, readers of the textbook will be able to learn about the exceptional history of DroneUA's formation, the challenges it faced, and the innovative marketing strategies that led the company to a leadership position in the integration of robotics in agriculture.
It is especially significant that the first copies of the monograph have already been delivered to the Futurology Tech office in Pennsylvania, where DroneUA continues its mission to promote Ukrainian innovations in the U.S. market. This event marks another important step in strengthening cooperation between the Ukrainian and global technology sectors, allowing Ukraine not only to confidently integrate into the international community but also to lead it.
The inclusion of DroneUA's case study in the academic monograph confirms the company's unique experience and role in shaping the latest approaches to marketing and technology implementation. This achievement underscores the importance of Ukrainian innovations in the global market.
DroneUA expresses its gratitude to the Educational and Research Institute of Journalism of Taras Shevchenko National University of Kyiv, Krakow University of Economics, the Union of Advertisers of Ukraine, and the professional journal Marketing and Advertising for initiating and leading the process of preparing and publishing the academic monograph.
