Marketer

Our company is actively expanding in the Ukrainian and American markets and is looking for a talented Marketing Specialist to strengthen our image and presence.

Responsibilities: Development of marketing strategies:

Creation of comprehensive advertising campaigns aimed at increasing brand awareness in the United States.
Analyzing the competitive environment and market trends to develop strategic initiatives.
Identification of key messages that reflect the company's values and meet the needs of the American audience.

Content management:

Writing and editing press releases, articles, blog posts, and social media.
Developing and implementing a content plan focused on the target audience.
Preparation of materials for external communications, including newsletters and brochures.

Media relations:

Establishing and maintaining long-term relationships with media representatives, journalists and influencers.
Organizing interviews, press conferences and media events to raise brand awareness.
Preparing media kits, presentations and other materials to represent the company.

Organizing events:

Planning and coordinating marketing events, including product launches, conferences and exhibitions.
Collaborate with internal teams and external vendors to ensure successful events.
Maintaining event budgets and evaluating their effectiveness after completion.

Monitoring and analytics:

Tracking media coverage and analyzing the results of advertising campaigns.
Prepare reports on the effectiveness of marketing initiatives, including ROI (return on investment) analysis.
Recommendations for improving strategies based on the data obtained.

Crisis communications:

Developing crisis action plans and managing the company's reputation.
Preparation of official statements and information materials in response to requests from the media and other stakeholders.
Collaborating with the legal team to ensure correct communications during crises.

Requirements: Education:

University degree in communications, journalism, marketing or related discipline.

Experience:

Minimum 3 years of experience in marketing or communications, with a focus on the US market.
Experience working with large brands or international companies will be an advantage.
Having successful case studies of marketing campaigns you have implemented will be a big advantage.

Communication skills:

Excellent written and verbal communication skills in English (fluency, writing).
Ability to adapt communication to different audiences and formats, taking into account cultural sensitivities.

Technical skills:

Experience with analytical tools.
Knowledge of social media management platforms (Hootsuite, Buffer, Sprout Social).

Creativity and strategic thinking:

Ability to generate innovative ideas and approaches to PR campaigns.
Strategic planning thinking and ability to predict results.

Organization:

Ability to multitask, ability to manage projects independently.
High responsibility, attention to detail and ability to meet deadlines.

We offer: Competitive salary and additional bonuses:

Salary in line with the market, with a possibility of review after 6 months.
Corporate English training.
The opportunity to purchase a charging station at a discount.
Corporate transportation of employees.
Opportunity to learn how to operate unmanned vehicles and much more.
Flexible schedule: the ability to work hybrid or in the office, with the adaptation of the schedule to your needs.

Professional development:

Access to courses, trainings, seminars and conferences to help you grow in your career.
Opportunities to participate in international events and projects.

Friendly atmosphere: