Our company is actively expanding in the Ukrainian and American markets and we are looking for a talented Marketing Specialist to strengthen our image and presence.
Responsibilities:
Development of marketing strategies:
- Creation of comprehensive advertising campaigns aimed at increasing brand awareness in the United States.
- Analyzing the competitive environment and market trends to develop strategic initiatives.
- Identification of key messages that reflect the company's values and meet the needs of the American audience.
Content management:
- Writing and editing press releases, articles, blog posts, and social media.
- Developing and implementing a content plan focused on the target audience.
- Preparation of materials for external communications, including newsletters and brochures.
Media relations:
- Establishing and maintaining long-term relationships with media representatives, journalists and influencers.
- Organizing interviews, press conferences and media events to raise brand awareness.
- Preparation of media kits, presentations and other materials to represent the company.
Organizing events:
- Planning and coordinating marketing events, including product launches, conferences and exhibitions.
- Collaborate with internal teams and external vendors to ensure successful events.
- Maintaining event budgets and evaluating their effectiveness after completion.
Monitoring and analytics:
- Tracking media coverage and analyzing the results of advertising campaigns.
- Prepare reports on the effectiveness of marketing initiatives, including ROI (return on investment) analysis.
- Recommendations for improving strategies based on the data obtained.
Crisis communications:
- Developing crisis action plans and managing the company's reputation.
- Preparation of official statements and information materials in response to requests from the media and other stakeholders.
- Collaborating with the legal team to ensure correct communications during crises.
Requirements:
Experience:
- Minimum 3 years of experience in marketing or communications, with a focus on the US market.
- Experience working with large brands or international companies will be an advantage.
- Having successful case studies of marketing campaigns you have implemented will be a big advantage.
Communication skills:
- Excellent written and verbal communication skills in English (fluency, writing).
- Ability to adapt communication to different audiences and formats, taking into account cultural sensitivities.
Technical skills:
- Experience with analytical tools.
- Knowledge of social media management platforms (Hootsuite, Buffer, Sprout Social).
Creativity and strategic thinking:
- Ability to generate innovative ideas and approaches to PR campaigns.
- Strategic planning thinking and ability to predict results.
Organization:
- Ability to multitask, ability to manage projects independently.
- High responsibility, attention to detail and ability to meet deadlines.
Who we are.
An energetic and dedicated team of professionals united by a common goal to change the world through innovation. We value each employee and their contribution to the achievement of our goals and the success of the company. Here you will find colleagues who are ready to support and inspire you to reach new heights. We provide opportunities for professional and personal growth.
Our benefits are designed to make our employees' work more enjoyable and efficient:
- Comfortable and bright office space with all the usual necessities (equipped kitchens, tea/coffee, etc.).
- Official, motivating, and timely financial remuneration (salary).
- The ability to book your employees.
- Each new member of our team receives stylish branded clothing from the company.
- We provide all the necessary working equipment (laptop, phone, etc.).
- Corporate English courses.
- Opportunity to learn how to operate unmanned aerial vehicles.
- An exchange fund of EcoFlow stations created for corporate use by company employees.
- Discounts on the purchase of EcoFlow stations with the possibility of installments.
- Corporate meetings and events.
- Discounts on meals in the Business Park's canteen.
- Corporate staff transportation.
- Equipped shelter on the territory.
Flexible work schedule: Possibility to work hybrid or in the office, with the adaptation of the schedule to your needs.
Workplace: Creative space near the Vasylkivska metro station, in a cozy, atmospheric Business Park (Holosiivskyi district). For convenience, employees use a shuttle bus to/from the Zvirynetska (Druzhby Narodiv) metro station.